http://www.stevegibsonconsulting.co.uk/blog Marketing Gives Me The Horn... err, sorry... Sun, 31 May 2009 12:57:43 +0000 http://backend.userland.com/rss092 en David Deutsch, a top copywriter, once said that, instead of reading 100 books on marketing, he wished he'd read 10 books 10 times each. That got me thinking. I'm often asked to recommend marketing books, so here are 5 I think are worth reading multiple times: Ogilvy On Advertising” – David Ogilvy There's ... http://www.stevegibsonconsulting.co.uk/blog/?p=54 Two more photos from today: Steve http://www.stevegibsonconsulting.co.uk/blog/?p=51 Today it was a lovely sunny day and I took the morning off and went for a walk up Corstorphine Hill with my friend Gabriela. Here are the photos from it: Steve http://www.stevegibsonconsulting.co.uk/blog/?p=50 This picture was taken from my window this lunchtime:   Steve   http://www.stevegibsonconsulting.co.uk/blog/?p=49 Shriti Vadera silly remarks about "green shoots" show she doesn't understand the first rule of business persuasion. This rule was best explained by Tony Roma (played by Al Pacino) in the movie "Glengarry Glen Ross":  "You wanna know the first rule? You'd know it if you'd ever spent a day in your ... http://www.stevegibsonconsulting.co.uk/blog/?p=48 Drayton Bird does: http://drayton-bird-droppings.blogspot.com/2009/01/follow-up-to-those-guys-holding-me-up.html ("Alex Gibson" = me) It's an interesting point: it's usually cheaper, quicker, safer and easier to increase sales through increasing conversion/response rates, so why do clients prefer the riskier option of spending money on brand new, untested advertising? Steve   http://www.stevegibsonconsulting.co.uk/blog/?p=46