Analysis Of A Great Salesletter
Pe
ople have asked me what makes good copy, so I decided to post an analysis of one of the most successful sales letters of all time.
This letter was written by the great copywriter Gary Halbert and was mailed an estimated 600,000,000 times.
(when people are willing to pay to mail out 600 million copies of a letter, it must be making a profit!)
Before I critique the letter, here is the letter in full:
—-
5687 Ira Road
Bath, Ohio 44210
Phone: 1-216-666-9356
Dear Mr. Macdonald,