You can call me Al(ex)
Drayton Bird does:
http://drayton-bird-droppings.blogspot.com/2009/01/follow-up-to-those-guys-holding-me-up.html
(”Alex Gibson” = me)
It’s an interesting point: it’s usually cheaper, quicker, safer and easier to increase sales through increasing conversion/response rates, so why do clients prefer the riskier option of spending money on brand new, untested advertising?
Steve
[…] interesting conversation between two marketers Steve “just call me Al” Gibson and Drayton […]
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